This is often the case with daily and weekly newspapers, city business journals, consumer and trade magazines, alumni publications, and some blogs. You probably have a good idea of which print and online publications might run a short new book announcement rather than write a review. Distribute it to a handcrafted media list without advance review copies of your book. If you’re sending an e-book, copy and paste the press release text into your email message. When sending a print review copy, fold your press release and tuck it into the book. You never want to send a review copy to the media without one. This is the most important reason to write a book announcement press release. Distribute it to the press with advance review copies of your book.
Get more mileage from yours (and the time you spent writing it) by using it these eight different ways. It’s on my list of five essential tools for authors.Ī book announcement press release is a must-have in part because it’s so versatile. There are other types of press releases that are useful for book promotion, including tip sheets and event announcements (be sure to read, “ Author press releases: 10 situations that deserve one and 4 that don’t“).īut this one is unique to authors. There’s no hyperbole, exaggeration, or opinions. You write it as if you’re a journalist reporting on news that your book has just been published. Get more helpful free book marketing information in the “Build Book Buzz” e-mail newsletter.Write your book’s press release once, use it many times.Share it with colleagues, friends, and relatives who will support your marketing efforts. Provide it to meeting planners considering you as an event speaker. House your book’s press release in the press room on your website. Give it to bloggers when scheduling your virtual book tour. Post it in the news rooms of free press release distribution services. Send your book’s press release to the press through a press release distribution service.
0 kommentar(er)
